Close and convenient, ITC BSD was created to service the people living in Pamulang, Bintaro, Ciputat and the surrounding areas. Heavy traffic and busy transport can be a disincentive to shoppers wanting to head for locations in central Jakarta. ITC BSD provides shoppers with a local alternative and houses a wide range of retailers including fashion, electronics, optics, computers, cell phones and many others.

At ITC BSD fashion  takes centre stage with a large range of options for young and old and male and female; with a special section dedicated solely to muslim apparel with a wide range of style, cut and colors.  ITC BSD is also home to a Ramayana store, known for its middle class choice of clothing and accessories.